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Ford brings first 'hands-off, eyes-on' assisted driving system to the UK

COMMENT: Ford pioneers ‘hands-off, eyes-on’ driving in the UK

Following news today from Ford, announcing that it has launched the UK’s first ‘hands-free’ assisted driving system, Thatcham Research Vehicle Technology Specialist Tom Leggett offers an expert view, explaining what “BlueCruise” is and, importantly, what it isn’t:
“While many reports have suggested that Ford has launched Britain’s first ‘self-driving’ car, this is the next development in assis

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Tom Flisher

Tom Flisher

Press contact PR Manager 07876 755 615

Thatcham Research

Safer cars, fewer crashes...

As the UK's only insurer funded automotive research centre, Thatcham Research enjoy a wide remit at the forefront of the latest vehicle technology. Thatcham's leading work in vehicle safety and security has a vital role in shaping the designs of new vehicles, whilst the centre is also seen as a key industry player at the forefront of driving standards in vehicle body repair.

Thatcham's Crash Laboratory is the only official UK crash testing centre for consumer safety body Euro NCAP and are viewed as a centre of excellence when it comes to active vehicle safety, particularly the evaluation of new Advanced Driver Assist Systems (ADAS) which provide the foundation for future vehicle autonomy.

Enjoying an increasingly global influence in both the insurance and automotive sectors, Thatcham Research expertise is in great demand with a range of opinion leaders being regularly asked to provide their experience and know-how at high profile events and in the media, living up to their reputation as ‘Experts in Safety, Security and Crash Repair’.

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