Skip to content
Global NCAP launch Stop The Crash Campaign

News -

Global NCAP launch Stop The Crash Campaign

Global NCAP with a group of key corporate partners, including Thatcham Research, is launching a new four year global campaign in support of the current UN Decade of Action for Road Safety to promote awareness of leading crash avoidance technologies in the major emerging automobile markets.

The Stop the Crash campaign will highlight three key crash avoidance technologies: Electronic Stability Control,Autonomous Emergency Braking and Anti-Lock Brakes for motorcycles. The campaign’s overall objective will be to encourage governments to adopt relevant UN global standards so that the technologies eventually become a regulatory requirement for new vehicles.

Stop the Crash will be launched in Brasilia on the occasion of the 2nd Global High Level Conference on Road Safety in November.

Peter Shaw, Chief Executive of Thatcham Research said, “As a worldwide centre of excellence in testing and evaluating crash avoidance and autonomous driving technology, Thatcham Research is proud to be a founding partner of the Stop the Crash campaign. Active vehicle safety systems such as ESC and AEB can prevent thousands of potential crashes across the world. By highlighting these technologies to consumers and policy makers, Stop the Crash will help accelerate their adoption and ultimately save lives.”



Press contacts

Tom Flisher

Tom Flisher

Press contact PR Manager 07876 755 615

Thatcham Research

Safer cars, fewer crashes...

As the UK's only insurer funded automotive research centre, Thatcham Research enjoy a wide remit at the forefront of the latest vehicle technology. Thatcham's leading work in vehicle safety and security has a vital role in shaping the designs of new vehicles, whilst the centre is also seen as a key industry player at the forefront of driving standards in vehicle body repair.

Thatcham's Crash Laboratory is the only official UK crash testing centre for consumer safety body Euro NCAP and are viewed as a centre of excellence when it comes to active vehicle safety, particularly the evaluation of new Advanced Driver Assist Systems (ADAS) which provide the foundation for future vehicle autonomy.

Enjoying an increasingly global influence in both the insurance and automotive sectors, Thatcham Research expertise is in great demand with a range of opinion leaders being regularly asked to provide their experience and know-how at high profile events and in the media, living up to their reputation as ‘Experts in Safety, Security and Crash Repair’.

Thatcham Research
Colthrop Way
RG19 4NR Thatcham
United Kingdom