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Gridserve claim What Car? Innovation accolade
Gridserve claim What Car? Innovation accolade

Press release -

CHARGING AHEAD: Gridserve wins 2022 What Car? Innovation Award, in association with Thatcham Research

  • British company brings high-end forecourt concept to EV charging stations
  • Charging infrastructure seen as crucial to drive adoption of EVs in the UK
  • Gridserve beats BMW and Hyundai to claim innovation accolade

A new virtual navigation system from BMW promises to consign traditional satnav to the history books, and a smart innovation by Hyundai could revolutionise the way we overcome blind spots when behind the wheel.

Yet these impressive technologies had to settle for second and third place respectively in the race for the 2022 What Car? Innovation Award because this year’s winner has more to do with roadside charging infrastructure than in-car technology.

Gridserve’s pioneering motorway service station concept brings the convenience and familiarity of petrol and diesel forecourts to EV charging. Its first Electric Forecourt opened in Essex in 2020, with a further 100 EV-only service stations planned across the UK.

Gridserve’s Electric Forecourts will offer up to 36 dedicated EV chargers, including some 350kW fast chargers capable of charging vehicles in around 20 minutes.

Motorists can take advantage of shops, cafés and airport-style lounges while they wait for their charge to complete, and they can even get tech support by using the phones on every charging point to speak to dedicated EV experts at The AA.

“This will certainly make EV motorists feel less like an afterthought,” Matthew Avery, Thatcham Research’s Chief Research Strategy Officer, said. “Rather than seeking out charging points in random locations that offer few if any facilities, they can now enjoy a coffee and a comfort break in surroundings that mirror the experience of a traditional forecourt or service station.

“The perception that EVs lack good facilities and infrastructure is something we believe is a barrier to adoption. Gridserve’s forecourts will help shift this perception and underpin EV adoption as we head towards the UK’s ban on ICE vehicles in 2030.”

Runner-up for the award was the BMW iX’s virtual navigation system with Head-Up Display. The HUD projects journey information onto the windscreen, while the virtual navigation system combines augmented reality from live video footage with satnav data to give clear directions while driving.

“This is a great safety innovation because drivers can keep their eyes on the road while having all the information they need right there on the windscreen or the display,” Avery explained. “Using the HUD in combination with the augmented reality satnav makes navigation simpler and driving much safer. HUD isn’t a new development per se but this system from BMW is a real step change – a worthy runner-up.”

In third place is Hyundai’s Blindspot View Monitor. While not designed to replace traditional glass mirrors, the technology uses cameras mounted to wing mirrors to give motorists an expanded view around their car.

“It’s so simple, you wonder why nobody has come up with it until now,” Avery suggested. “Well, now Hyundai have done just that. It’s not to be confused with digital rear view mirrors but gives drivers greater awareness of what’s going on around them, and encourages greater use of mirrors while driving. It is precisely the kind of safety innovation that Thatcham Research applauds.”

VIDEO: Matthew Avery and What Car?’s Darren Moss run the rule over this year’s award winners:

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Thatcham Research is the independent voice of automotive safety, security & repair, advising motorists, insurers and vehicle manufacturers to help reduce accident frequency, severity and costs and to realise the vision of ‘Safer cars, fewer crashes’, while driving standards in vehicle security.

As well as its world leading crash and track research, Thatcham Research develops repair methods amongst a number of other products and services within the collision repair industry for insurers, motor manufacturers, equipment manufacturers and suppliers.

In addition, Thatcham Research has administered the Association of British Insurer’s (ABI) Group Rating system for the past 50 years. Group Rating is an advisory system intended to provide insurers with the relative risk of private cars and light commercial vehicles.

A founder member of the international Research Council for Automobile Repairs (RCAR), Thatcham Research has also been a member of the European New Car Assessment Programme (Euro NCAP) since 2004.


Tom Flisher

Tom Flisher

Press contact PR Manager 07876 755 615

Thatcham Research

Safer cars, fewer crashes...

As the UK's only insurer funded automotive research centre, Thatcham Research enjoy a wide remit at the forefront of the latest vehicle technology. Thatcham's leading work in vehicle safety and security has a vital role in shaping the designs of new vehicles, whilst the centre is also seen as a key industry player at the forefront of driving standards in vehicle body repair.

Thatcham's Crash Laboratory is the only official UK crash testing centre for consumer safety body Euro NCAP and are viewed as a centre of excellence when it comes to active vehicle safety, particularly the evaluation of new Advanced Driver Assist Systems (ADAS) which provide the foundation for future vehicle autonomy.

Enjoying an increasingly global influence in both the insurance and automotive sectors, Thatcham Research expertise is in great demand with a range of opinion leaders being regularly asked to provide their experience and know-how at high profile events and in the media, living up to their reputation as ‘Experts in Safety, Security and Crash Repair’.

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